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Watch: highlights from the 2023 Royal Ulster Beef and Lamb Championships 2023-11-22

Quality always sells in any market and for Northern Ireland livestock farmer, James Alexander, that means using several breeds and crosses in the sheep and the cattle world to produce females of the highest calibre. While many producers with a keen eye for stock focus on pedigree breeding as an alternative source of income, James who farms in partnership with his parents, Nelson and Anne, wife Ruth and their young family of Mya, Alicia, Isla, Jaxson and Eliza, have been so successful they have already established a brand name in the Jalex prefix which has become synonymous with quality. ...