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Logitech-owned speaker and earbud brand Ultimate Ears has unveiled a colorful, new spot featuring rapper Lil Nas X. The campaign compares Nas’ refusal to play by anyone’s rules but his own with the custom-fit UE Fits earbuds. It also builds on Logitech’s history of working with musicians, artists and creators.
Lil Nas X has been MIA since last December, dropping off the map after posting a holiday photo, and wiping his social media in the process. While many have speculated the rapper's reclusive behavior to be part of an album rollout, Lil Nas X briefly appeared in a new commercial for the Bluetooth earphone company Ultimate Ears on Friday (March 11).
The ad campaign, for UE Fits custom earbuds, is the first time fans have seen Lil Nas X since his last social media post in December.
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