Riverbend day one: 40th anniversary of Chattanooga festival draws crowds
For the 40th anniversary, the start of the Riverbend Festival drew Chattanoogans and visitors alike to the banks of the Tennessee River.
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For the 40th anniversary, the start of the Riverbend Festival drew Chattanoogans and visitors alike to the banks of the Tennessee River.
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As director of operations for Friends of the Festival, Mitchell Hall has heard complaints for years about how hot the area in front of the Bud Light Stage — now renamed the Ultra Stage — at Riverbend can get.
The distributor of Bud Light in Chattanooga, Tennessee, requested that a local venue called the Bud Light Stage be renamed the Ultra Stage.
Change has been the name of the game for the Riverbend Festival in recent years, and the changes keep coming as the Bud Light Stage has been renamed the Ultra Stage.