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From what you buy online, to how you remember tasks, to when you monitor your doorstep, Amazon is seemingly everywhere. And it appears the company doesn't want to halt its reach anytime soon.
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More people are using digital assistants, like the Amazon Echo or Alexa. By one estimate there are more than 110 million devices in this category in the U.S. Our interactions with those devices can shape the advertising we see elsewhere.
A research report titled, "Your Echos are Heard: Tracking, Profiling, and Ad Targeting in the Amazon Smart Speaker Ecosystem," investigates how Amazon Alexa smart speakers use voice data to target ads at users.
THE Modality group of GP surgeries has been recognised for its success in vaccinating more than 50,000 people against coronavirus at a pop-up centre…