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The Love Island runner-up, 19, was handpicked by the online retail giant following a series of meetings in Manchester this month with founder Umar Kamani, 34, and his close team.
The model and influencer, 23, was out and about to do some food shopping at Sainsbury's with the boxer, also 23.
The collection is the latest for the hugely influential star, who was named Creative Director of the fashion brand a year ago.
Gemma Owen has signed a six-figure deal with clothing brand PrettyLittleThing, MailOnline can exclusively reveal.
The TV personality, 23, is in talks for a mega-money deal with clothing brand Boohoo, MailOnline can exclusively reveal.