Outbound Marketing Evolves in Response to Data Regulations
PHOTO: Tim Gouw | unsplash If something is a good thing, we want more of it. We push it to the max and then some. Outbound marketing is a good thing. No, it's a great thing. It's so great, we do a whole lot of it. Marketers sent an average of 306 billion emails a day in 2020, according to Statista. Outbound marketing expands awareness, fills funnels and builds databases of people who might buy our products someday. A great thing pushed too far, however, becomes a bad thing. We pushed email marketing so far that over 20 states have introduced or passed statutes and bills designed to exert...
Source: cmswire.com