China Bestsellers in August: 'Live Streaming' Drives Sales
New Oriental's e-commerce 'live streaming' product pitches in China are credited with moving books onto the bestseller charts.
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New Oriental's e-commerce 'live streaming' product pitches in China are credited with moving books onto the bestseller charts.
Emotional content from a favorite author and strong annual '618' promotions boosted China's charts in May.
Nonfiction showed some strength, online literature was less buoyant in fiction, and Ultraman held his lead in China's bestsellers in April.
The late start to primary and secondary schools in parts of China meant fewer class reading lists than usual influencing the charts.
Three significant entries on China's fiction lists early in the lunar new year are buoyed by film and television.