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This week was pretty busy, we had the third Google product reviews update and I go deep into this algorithm update. We saw what I called a Spring 2022 Google search update...
You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.
Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.
Google announced the launch of its new analytics solution, Google Analytics 4. Google Analytics 4 aims, among other things, to address recent developments in the EU regarding the use of analytics cookies and data transfers resulting from such use.
By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it.