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The ability to associate GA4 and GSC properties gives SEOs more time to assess GA4’s capabilities ahead of the eventual deprecation of Universal Analytics.

Illustration: Chloe Krammel Recently, Google announced a new version of Google Analytics that was given the name Google Analytics 4. This is the default version of Web traffic analysis and data collection software. It is a privacy-first, durable, x-channel measurement platform that is designed to make your life easier. As an avid user of Google Analytics, I felt as though it was time to put it to the test to see what was possible. If you currently use Google Analytics, it is necessary to upgrade to this new version. Once it is set up, you can begin collecting information and enjoying all the ...

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Space & Time look into the changes and updates of GA4 and suggests ways marketers can benefit We’ve worked with many clients on tracking, integration and SEO for new website migrations or redesigns in recent months. This has bought with it a renewed focus on cookie audits and consent solutions, delivering transparency to users on what each cook...

Advertisement Continue Reading Below Referral spam may show up to administrators as either a fake traffic referral, a search term, or a direct visit. Referral spambots hijack the referrer that displays in your GA referral traffic, indicating a page visit from their preferred site even though a user has not viewed the page. Referral spam can’t actually harm your site by triggering a fake visit (as long as you don’t click on the spam link). The problem is that marketers have to manually decipher and filter this type of traffic out of their GA data to make proper sense of it.

Why not take part in one of Archant's business webinars? - Credit: Getty Images/iStockphoto Newspaper publisher Archant is launching a four part webinar series for local businesses.  Last year's Insight Day webinars saw over 1,500 attendees, leading Archant to introduce a new four-part series of live webinars for 2021 which you can dial into from your own home or office.  Covering four important digital marketing topics, each webinar is designed to offer insight and guidance on how you can get set up with online trading and ecommerce. The series will cover ways in which businesses can under...