Breitling acquires Universal Geneve
Under Breitling, the historic Swiss brand is set to make a comeback.
Source: tatlerasia.com
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Under Breitling, the historic Swiss brand is set to make a comeback.
Breitling is making its first major acquisition, buying Universal Genève in an attempt to revive a brand that has faded since its heyday decades ago.
Swiss luxury watch maker Breitling AG has bought the Universal Genève brand, which was founded in 1894.
Breitling said that it 'promises to restore the prestige of a hallowed name in the world of luxury timepieces.'
Breitling has purchased Universal Genève, a once-coveted watch line that has been mostly dormant for decades.