Stay updated with breaking news from Universal Standard. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The woman-made brand: the new model for marketing to women? In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands. by Jane Cunningham and Philippa Roberts Bumble: campaign featuring Helena Bonham Carter Sign in to continue Free email bulletins
12 High-Waisted Leggings that Make You Look and Feel Great Amy Marturana Winderl Replay Video The rise of the high-waisted legging High-waisted leggings are having a moment. Unlike their lower-cut cousins, high-waisted leggings come up past the belly button, sometimes, all the way to the ribcage. They're usually made with compression material and have a thick waistband, so they keep everything locked in and don't roll down or dig into your belly when you run, jump, and stretch. They generally feel and look great. It may seem trivial, but a good pair of leggings can really make...
Klaus VedfeltGetty Images Whether you’re a runner, spin junkie, boxer, lifting fanatic, or yogi, you know that the right gear makes alllll the difference between feeling like a superstar during your sweat or fidgeting and adjusting so much that you never quite get in the zone. Heck, you need the right activewear to comfortably run errands, curl up on the couch for the night, or give "business casual" meaning of your own. Luckily, you've got so much to choose from when it comes to Spandex, sneakers, and sports bras these days. There are tons of activewear brands churning out fun, functi...
Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing, who runs Identify Marketing. OPINION: There’s a term for marketing through the act of giving away stuff. It’s called Freemium Marketing. It’s likely you’ve experienced it yourself every time you’ve downloaded an app on the phone and get full access seven day trial, revert to the free model and then discover you want all those cool, extra features, so you need to upgrade and pay. In other words, it’s hooking you in with the gold right from the start at no cost to you, and giving you ...
There are many sacrifices one makes while pregnant: You give up on sleeping through the night, attending entire meetings without getting hangry, and tying your own shoelaces. Perhaps most disappointing is losing the ability to fit comfortably into most of your wardrobe. But this isn't the 1980s and an expanding waistline doesn't have to be hidden under a ruffled floral muumuu. (Though if that's your style, you do you.) Maternity clothes can be both fashionable and functional; here's where to find the best nearby. This U Village favorite has been Seattle's preeminent destination for c...