How to make an ad memorable : The Indicator from Planet Money
Super Bowl ads this year relied heavily on nostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist…
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Super Bowl ads this year relied heavily on nostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist…
Charan Ranganath is a Professor at the Center for Neuroscience and Department of Psychology and director of the Dynamic Memory Lab at the University of California at Davis.
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We learn more about how to get more out of our memories, we explore the latest political responses to Russia, and we check in on the delays in federal student aid affecting Wisconsin students.
The Avid Reader in downtown Davis offers a chance for readers to interact with authors and discover new reads By NATALIE SALTER —