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Useful. sorry to see him go. clearly not wanting to get into the details of his conversations with the president about this. that's the kind of thing that he tends to hold pretty closely. as we heard all morning long especially from runs trying to push forward on pompeo and trying to up sell mike pompeo, to the degree he knows him. the most interesting thing was the acknowledgement there is this stress with anyone who tries to do that job of secretary of state because you're so obviously in the president's lane. this is a president who guards the purview of what is in his lane. that tension wi...

Increase customer frequency by one time a month, that's about 15% increase in overall level. >> and easier to get someone back than get a brand new person to come the first time. >> absolutely, and cheaper. you have to focus on frequency programs. how do we do that. how do i get them to come one more time. that should be its own focus and its own budget. >> finally, once they're there, how do you get them to stay. >> exactly right. cross sell, up sell, what can we do to create more revenue per transaction. if you work the three things, revenue growth, you work them in one clump, sometimes you ...

Harmonic wealth, they cared about save my house. >> you must surround yourself for those that think, look and act resourceful. i was getting frazzled. >> something was going to shift eventually. >> james always had a pyramid, harmonic wealth is the bottom and the pinnacle was the spiritual warrior, and you are supposed to graduate, grade one, grade two, grade three, but when i went to harmonic wealth in 2009, and he said we are going to go allow people to go straight to spiritual warrior. >> the retreats were the up sell for the business. there's volume and then price. so volume is you can fil...

Act resourceful. i was getting frazzled. >> something was going to shift eventually. >> james always had a pyramid, harmonic wealth is the bottom and the pinnacle was the spiritual warrior, and you are supposed to graduate, grade one, grade two, grade three, but when i went to harmonic wealth in 2009, and he said we are going to go allow people to go straight to spiritual warrior. >> the retreats were the up sell for the business. there's volume and then price. so volume is you can fill a stadium and price is you paid $1,000 to come to the conference but can you spend $10,000 to do the retreat...

The oil every 3,000 miles and flush out the transmission. >> flush out engine in the transmission is one of the biggest scams out there. the reason you don't want to do that is you're taking out all of those important things that make lubrication of the engine work. you want your engine to function properly. when you flush out all the additives and detergent. >> oil can henry is advertising this for 50 bucks. >> you want to biggie those fries, an up sell. the truth is if you change your oil in the proper intervals using the book in the glove box underneath the napkins and ketchup packs, that's...