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The Rising Popularity of Frequency Programs in Marketing

Are you a marketer striving to stay ahead in today’s competitive landscape? Wondering how some businesses manage to create a loyal customer base while others struggle to retain their audience? The answer lies in the increasing popularity of frequency programs – a powerful tool that has taken the marketing world by storm.In a nutshell, frequency […] ....

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Detailed text transcripts for TV channel - MSNBC - 20170729:11:43:00

Let s start with the way you track things. you cannot fix what you don t track. we don t live by revenue alone. revenue is a result of two things. how many people walk through the door, call, click through and how much they spend. yep. and how often they come back. it is new customer programs, frequency programs and spend programs. if i have less people that spend more, i can make more money. if i have less transactions, that s one problem. if i have many transactions with low sales, that s another problem, j.j. you go at them very differently. when you are taking your numbers, coming in and looking at your numbers, you say, rightly so. look at total revenue and revenue per customer. yes. let me give you an example. i know a business that increased their prices by 6% this year. their guest counts went down by 4%. they are claiming they grew their business by 2%. they lost 4% of their customer ....

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Detailed text transcripts for TV channel - MSNBC - 20170723:11:45:00

Increase customer frequency by one time a month, that s about 15% increase in overall level. and easier to get someone back than get a brand new person to come the first time. absolutely, and cheaper. you have to focus on frequency programs. how do we do that. how do i get them to come one more time. that should be its own focus and its own budget. finally, once they re there, how do you get them to stay. exactly right. cross sell, up sell, what can we do to create more revenue per transaction. if you work the three things, revenue growth, you work them in one clump, sometimes you spend money on the wrong thing. you are spending on new customers but that s not the problem, the problem is spent. you have to focus dollars where the problem is. and what this comes down to with any business, no matter what you do is the data. what numbers are you looking at every single week, every month, maybe every day, certainly every ....

Frequency Programs , Customer Frequency , One More Time , Up Sell , Cross Sell , Revenue Growth ,

Detailed text transcripts for TV channel - MSNBC - 20170723:11:43:00

Glad to talk to you. let s start with the way you craft things, you cannot fix what you don t track. we don t live by revenue alone. revenue is a result of how many people walk through the door, call, click through, how much they spend and how often they come back. so it is new customer programs, frequency programs and spend programs. so if i have less people that spend more, i can make more money. but if i have less transactions, that s one problem. if i have many transactions with low sales, that s another problem, j.j., you go after them differently. when you re taking numbers, coming in every week and looking at your numbers, you say rightly so, look at total revenue and revenue per customer. yes. give you an example. i know a business increased prices by 6% this year, their guest counts went down by 4%. they re claiming it ruined business by 2%, but they didn t. ....

Dont Track , Customer Programs , Frequency Programs , Spend Programs , Guest Counts ,

Detailed text transcripts for TV channel - MSNBC - 20170729:11:45:00

Detailed text transcripts for TV channel - MSNBC - 20170729:11:45:00
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