Spend Programs News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Let's start with the way you track things. you cannot fix what you don't track. >> we don't live by revenue alone. revenue is a result of two things. how many people walk through the door, call, click through and how much they spend. >> yep. >> and how often they come back. it is new customer programs, frequency programs and spend programs. if i have less people that spend more, i can make more money. if i have less transactions, that's one problem. if i have many transactions with low sales, that's another problem, j.j. you go at them very differently. >> when you are taking your numbers, com...

Glad to talk to you. let's start with the way you craft things, you cannot fix what you don't track. >> we don't live by revenue alone. revenue is a result of how many people walk through the door, call, click through, how much they spend and how often they come back. so it is new customer programs, frequency programs and spend programs. so if i have less people that spend more, i can make more money. but if i have less transactions, that's one problem. if i have many transactions with low sales, that's another problem, j.j., you go after them differently. >> when you're taking numbers, coming...