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Let's start with the way you track things. you cannot fix what you don't track. >> we don't live by revenue alone. revenue is a result of two things. how many people walk through the door, call, click through and how much they spend. >> yep. >> and how often they come back. it is new customer programs, frequency programs and spend programs. if i have less people that spend more, i can make more money. if i have less transactions, that's one problem. if i have many transactions with low sales, that's another problem, j.j. you go at them very differently. >> when you are taking your numbers, com...

Glad to talk to you. let's start with the way you craft things, you cannot fix what you don't track. >> we don't live by revenue alone. revenue is a result of how many people walk through the door, call, click through, how much they spend and how often they come back. so it is new customer programs, frequency programs and spend programs. so if i have less people that spend more, i can make more money. but if i have less transactions, that's one problem. if i have many transactions with low sales, that's another problem, j.j., you go after them differently. >> when you're taking numbers, coming...

Seen but take a look at some of these people had to say about it. >> egg mcmuffin is easy to eat and not filling that much so i think it's a great snack throughout the day. >> reporter: the company's trying to reverse the fortunes. earlier they replaced the embattled ceo. last year, the guest counts fell, the number of people coming the restaurant around the country and down 4% and the revenues dropped 5% and this is a company with a lot of shareholders to see this company do better than in the past. they think that they may have hit on something big. we have to wait and see. back to you. >> a...

Proposition d and mission rock cut-off? it's happened to me so many will create a new neighborhood right here times. this restaurant here, 11:00 is with 40% affordable housing, the -- used to be the cut-off 8 acres of parks and open space, time. now you can get breakfast items all day long. all connected to public transit, the company says they were just simply responding to fans and and generate $25 million a year in revenue for san francisco. customers who have been clam baltimoring on social media vote yes on d to turn this into this. especially for these items to stay available all day. th...

Guest hoet hosted for you. this was a program at cnn. you said make sure don't talk too much because the viewers would get sick of me, and they tuneed in to hear from the guests and to showcase them and i shouldn't talk too much. they get sick of me. >> the important thing is the guest counts. if you have a guest, and you talk more than the guest, then the guest is just a prop. never make the guest a prop. you're going to be -- you come back. >> are you having fun at r.t.? >> what did you say? >> are you having fun with your new program on the web? >> oh, i've excited about everything i do. wh...