50/50 loaf is the 'holy grain' for converting white bread lovers
Research from Puratos UK has revealed a 50/50 loaf with invisible grains could tempt Brits to eat more fibre.
Source: bakeryandsnacks.com
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Bread's growing role as 'big buddy' to consumer health
Studies have suggested that some consumers may find sourdough easier to digest due to the slow fermentation time, which has renewed interest again in bread.
Source: bakeryandsnacks.com