Detailed text transcripts for TV channel - MSNBC - 20120520:11:35:00
Customers would react to the new web site. they designed a basic version and tested it with a visibility study. >> it is a great idea. >> use ability is done one-on-one. you are trying to talk out loud while they use the site and see what they are taking away from it. >> the use ability testing found the web site was too wordy. parents were looking for a simple explanation of the service. >> it was too much for the busy mom to do. then we switched to a version of the web site where they are mostly pictures of the box. >> then the surveys. she uses these to find answers to two fundamental quest...
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