ABM Investments Signal Interesting Days Ahead
The account-based marketing (ABM) software space has seen some significant investments lately. What's behind the movement?
Source: cmswire.com
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The 5 Most Common Questions About Intent Data Answered
PHOTO: Camylla Battani Intent data is a complex product. Itâs also a relatively new product category. Further, itâs one of the âhottestâ products in B2B marketing, supporting numerous use cases throughout the buyerâs journey. Understandably, marketers have a lot of questions. Below are my thoughts on the most important intent data questions I hear on a regular basis. Is All Intent Data Pretty Much the Same? There are numerous types of intent data. Even if we take a narrower definition of intent data â for example, excluding first-party data such activity on your...
Source: cmswire.com