Company behind 'chum-box' content recommendations Taboola gets $2.6bn valuation ahead of listing
Company behind 'chum-box' content recommendations Taboola gets $2.6bn valuation ahead of listing Ad-based content recommendation platform Taboola has been valued at $2.6bn (£1.9bn) as it goes public via a merger with ION Acquisition. The move comes less than six months after a proposed merger with rival ad-tech firm Outbrain fell through, which would have valued it at $2bn. ION, a special acquisition corporation (SPAC), is putting up roughly $545m in funding for Taboola – half of which is from a handful of investors. A SPAC is an alternative to selling shares to the public through an Initi...
Source: pressgazette.co.uk