Detailed text transcripts for TV channel - MSNBC - 20110521:09:42:00
These modified kayaks have developed into a new commercial industry. >> there's a whole subset of the sport, a whole industry based on freestyle kayaking that really didn't exist 20 years ago and is now probably one of the driving forces in the kayak industry. >> business professor eric von hippel studies this. they wrote a study on so-called user innovators. they say people like eric jackson are the most important source of new products in today's market. >> this is not unique to rodeo kayaking. it is all sports equipment. users are heavily involved in innovating medical equipment, scientific...