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Kogan to harvest data for them through a facebook personality quiz. >> we collected a very specific type of data. so we collected people's demographic details. like their birthday, their location, their gender. and then we collected the page likes. >> 270,000 people were paid a nominal fee to take the quiz and provide their data for academic purposes. but what some users failed to understand from the fine print is that the app also took their friend's information. >> the average person at that point i think had about 300 friends. so we collected the user and the 300 friends. so from just the 2...

Koegen to harvest data for them through a facebook personality quiz. >> we collected a very specific type of data so we collected people's demographic details. like their birthday, their location, their gender and then we collected and then we collected page likes. >> what some failed to understand from the fine print was the app also took their friends information. >> the average person at that point i think had about 300 friends. so we collected the user and the 300 friends. so from just the 200,000 times 300 you get 60 million. >> taking redundant user profiles in account he estimated he ob...

Parties how much money you spend. but all the data have to be processed and evaluated and that's what makes them valuable. and that's where data brokers enter the picture. they purchase big data sets and analyze them to draw up user profiles. and. profiles describe individuals that fears and needs and perhaps their financial status that allows for targeted advertising tailored to our pocketbook they can describe us better than even our best friends can. cost in nola is a data security expert and consultant he views the global market in data critically . it's a huge business which benefits only...

Parties how much money you spend. but all the data have to be processed and evaluated and that's what makes them valuable. and that's where did. brokers enter the picture. they purchase big data sets and analyze them to draw up user profiles. profiles describe individuals their fears and needs and perhaps their financial status that allows for targeted advertising tailored to our pocketbook they can describe us better than even our best friends can. cost the knoll is a data security expert and consultant he views the global market in data critically it's a huge business which benefits only a f...

A price google collects user data to sell targeted its parent company alphabets reportedly earned ninety five billion euros in revenue last year but critics say google's data gathering is excessive and want to diminish its market power to garden and they have not that user data is analyzed for example in what's called ad targeting at targeting. you know the words ads are displayed in accordance with the context of the search or the user's known interesting plan that would have helped but that's google's main business at the moment that doesn't sell the actual data but it does sell access to it...