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Machines. i didn't really like fax machines or half the time understand them. but if i could come up with the idea i would excited about, i would not waste it. >> so you've got the idea. you've got, you've done some research. now you've got to get somebody to make the prototype. how do you do that. >> so after i cut the feet out of my pantihose, i went, i did two things right away. when you have an idea, the first thing i did was go to uspto.gov, the united states patent and trademark office website. i searched if there was a footless body-shaping pantihose in existence. >> can you search that...

Her from bombing the l-sats twice and she was selling fax machines door to door for seven years, that made blakely immune to rejection, which was unavailable when she started cold-calling hosiery millses with her footless pantihose ideas. she was developing spanx after hours she didn't quit her job until she invented the product, wrote the patent, started the website and landed neiman-marcus and saks fifth avenue for customers. here's more of my conversation with billionaire entrepreneur, sarah blakely. >> you were telling us about how you finally got the prototype and the patent. there was on...

In a three-way call with the man in the back of the manufacturing plant that had really help immediate make my first prototype. and he was extremely southern. and we got on the conference call. and i said ted, you need to explain to sam what's in this product. so he says, well, it's 70% nylon, and 30% lacquer. and so my attorney and i were taking notes and say okay, got it, thanks. and the night before i'm submitting this to the u.s. patent and trademark office i could not sleep. i'm thinking, how is there lacquer in this product, in this shaper. so i called ted the next morning, and i said te...