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In the third instalment of the "Where's the Money?" series, we speak to seven creative agency professionals to find out where the world of marketing and advertising is going in 2024.
Halloween, which falls on 31 October every year, is a festival that originated from ancient Celtic traditions and is known for dressing up, trick-or-treating, as well as festive activities such as parties, costumes, candies and haunted houses.
Announcing the return of this year’s horse racing season starting on 10 September, Hong Kong Jockey Club (HKJC) partnered with Uth Creative to unveil a sports-focused thematic video and features jockeys as sports icons, aiming to appeal to younger generations.
The recent DOUBLE DUCKS exhibition in Hong Kong has taken the city by storm as the return of the giant inflatable rubber duck after 10 years with a new friend has drawn 3.5k mentions over the past weekend, with 50.8% positive and only 2.8% negative sentiments, according to media intelligence firm