210 million households in India own a TV set: BARC report | Media
linkedin Broadcast Audience Research Council India, along with its technical committee (TechComm), has released the ‘TV Universe Estimates 2020’ (TV UEs). The TV UEs have been developed by computing the linear growth of TV households and individuals from the past two Broadcast India studies of 2016 and 2018, at geographic and demographic levels. Below are some of the updated TV Universe Estimates for broadcasters, advertisers, agencies and other industry stakeholders: Households and individuals: The estimate suggests a 6.9% increase in the number of I...
Source: campaignindia.in