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210 million households in India own a TV set: BARC report | Media


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Broadcast Audience Research Council India, along with its technical committee (TechComm), has  released the ‘TV Universe Estimates 2020’ (TV UEs). 
 
The TV UEs have been developed by computing the linear growth of TV households and individuals from the past two Broadcast India studies of 2016 and 2018, at geographic and demographic levels. 
 
Below are some of the updated TV Universe Estimates for broadcasters, advertisers, agencies and other industry stakeholders:
 
Households and individuals: The estimate suggests a 6.9% increase in the number of Indian households owning a TV set, with 210 million, as compared to 197 million in 2018. TV viewing too, increased by 6.7%, reaching 892 million, from 836 million in 2018. The TV owning female population grew by 7%, while the male population grew by 6%. The kids category (2-14 years-of-age) witnessed highest growth at 9%. ....

Sunil Lulla , Derrick Gray , Audience Research Council India , Campaign India , Broadcast Audience Research Council India , Broadcast India , North East , Universe Estimates , Barc India , V Estimates , சுனில் லுல்லா , டெரிக் சாம்பல் , பார்வையாளர்கள் ஆராய்ச்சி சபை இந்தியா , பிரச்சாரம் இந்தியா , ஒளிபரப்பு பார்வையாளர்கள் ஆராய்ச்சி சபை இந்தியா , ஒளிபரப்பு இந்தியா , வடக்கு கிழக்கு , பிரபஞ்சம் மதிப்பீடுகள் ,

Total TV-owning households grew 6.9% in 2020, says BARC data


April 15, 2021
Number of TV-viewing individuals also increase
As many as 210 million Indian households now own a television set, which is a 6.9 per cent increase from the 197 million households who owned a TV set in 2018, according to data shared by BARC (Broadcast Audience Research Council) India.
The number of TV viewing individuals also increased 6.7 per cent, reaching 892 million, from 836 million in 2018, an increase of 57 million individuals in 2020.
These were the findings from the ‘TV Universe Estimates 2020’ (TV UEs), which BARC India, along with the BARC Technical Committee (TechComm), announced on Thursday. TV UE 2020 has been developed by computing the linear growth of TV households and TV viewing individuals from Broadcast India (BI) Studies conducted in 2016 and 2018 at geographic and demographic levels. ....

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