BARC updates policy for release of viewership data
BARC has updated its policy for the release of a TV channel's viewership data in view of the resumption of news ratings.
Source: adgully.com
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News Flash: Total TV households grow 6.9% to reach 210 mn, individuals at 892 mn: BARC India TV Universe Estimates 2020
TV viewing individuals grow across all urban pop-strata
Source: bestmediainfo.com
Total TV-owning households grew 6.9% in 2020, says BARC data
April 15, 2021 Number of TV-viewing individuals also increase As many as 210 million Indian households now own a television set, which is a 6.9 per cent increase from the 197 million households who owned a TV set in 2018, according to data shared by BARC (Broadcast Audience Research Council) India. The number of TV viewing individuals also increased 6.7 per cent, reaching 892 million, from 836 million in 2018, an increase of 57 million individuals in 2020. These were the findings from the ‘TV Universe Estimates 2020’ (TV UEs), which BARC India, along with the BARC Technical Committee (T...
Source: thehindubusinessline.com