BARC updates policy for release of viewership data
BARC has updated its policy for the release of a TV channel's viewership data in view of the resumption of news ratings.
Source: adgully.com
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NDTV pulls out of BARC days before resumption of TV news ratings
NDTV pulls out of BARC days before resumption of TV news ratings
Source: adgully.com
NDTV opts out of receiving ratings data for the blackout period
NDTV opts out of receiving ratings data for the blackout period
Source: adgully.com
BARC unlocks ADRS for news and special interest genre
BARC India has detailed the methodology and the review process behind the Augmented Data Reporting Standards (ADRS) for subscribers. The data for the news and special interest genre will be based on the ADRS on a four-week rolling average.
Source: adgully.com
BARC India to resume publishing of individual News Channels ratings
Weekly Data for News & Special Interest genre channels to be reported as per Board & Technical Committee approved Augmented Data Reporting Standards.
Source: afaqs.com