BARC updates policy for release of viewership data
BARC has updated its policy for the release of a TV channel's viewership data in view of the resumption of news ratings.
Source: adgully.com
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BARC unlocks ADRS for news and special interest genre
BARC India has detailed the methodology and the review process behind the Augmented Data Reporting Standards (ADRS) for subscribers. The data for the news and special interest genre will be based on the ADRS on a four-week rolling average.
Source: adgully.com