Parisian Museums Use AI, Immersive Tech to Lure Young Audience
Museums in Paris are deploying artificial intelligence (AI) and immersive experiences to lure the younger audience but without ditching the traditional museum tour. “It’s the language of the new generations... those who were born in the digital age and see a deficiency in every hall that lacks modern technology,” Chloé Siganos, head of live entertainment at the Pompidou Center, a prominent museum of modern art and a leading cultural destination of modern technologies, told AFP.