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There's a behind the scenes industry that helps big brands decide questions like: How big should a bag of chips be? What's the right size for a bottle of shampoo? And yes, also: When should a company do a little shrinkflation? From Cookie Monster to President Biden, everybody is complaining about shrinkflation these days. But when we asked the packaging and pricing experts, they told us that shrinkflation is just one move in a much larger, much weirder 4-D chess game. The name of that game is "price pack architecture." This is the idea that you shouldn't just sell your product in one or two sizes. You should sell your product in a whole range of different sizes, at a whole range of different price points. Over the past 15 years, price pack architecture has completely changed how products are marketed and sold in the United States. Today, we are going on a shopping cart ride-along with one of those price pack architects. She's going to pull back the curtain ....
The wind power business is a bit contradictory right now. It's showing signs of boom and bust seemingly all at once. The story of wind energy markets in two acts today. First, the Gulf of Mexico saw its first-ever auction of leases for offshore wind this summer. It was another sign of the Biden administration's desire to get more renewable energy online as fast as possible. Expectations were high, but results did not deliver. Two of the three patches of sea didn't get any bids at all. Hidden in the flop for this auction are some keys to what it takes to spark a whole new market, quickly. Then, the booming side of wind power: the job that's projected to be the fastest-growing in the U.S. is wind turbine service technician. Is it a "good" job? Reporter Darian Woods suits up to see a green-collar job above the clouds for himself.Today's episode is adapted from episodes for Planet Money's daily show, The Indicator. Subscribe here. The original Indica ....
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Go easy on the Q-tips. Watch your phone volume. And if you're experiencing hearing issues like muffled sounds or tinnitus, see a professional. This comic offers advice on how to care for your ears. ....
When are white lies harmless or hurtful? Experts weigh in on when it's appropriate to tell a lie, explain how lying can lead to more lying and share tips for cutting back if you want to break the habit. ....