How to maximize user acquisition during the 2020 holidays – advice from Facebook Gaming | Mobile
Facebook Gaming’s Sneha Vaidyanathan on why the usually bountiful holiday season will be a bigger opportunity than ever in 2020. This article was created in collaboration with Facebook Gaming. The holiday season has always been an opportunity for developers to increase their user acquisition activity. This year promises to be a year like no other with the opportunity likely to both start earlier than prior years and be greater than usual. Early last shipping dates Every year, post Black Friday, CPMs come down steadily in some markets. This year, the delays to shipping we’ve seen over the ...
Source: mcvuk.com