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iTWire Thursday, 22 April 2021 10:03 Facebook outlines tweaks to prepare for Apple s ad privacy tech Featured Image by succo from Pixabay Social media giant Facebook will make a number of technology tweaks to cope with the changes that Apple is introducing in iOS 14.5, with the update of the mobile operating system set to be released in the coming week. Facebook said in a blog post on Wednesday US time that it would implement what it called new advertiser experiences and measurement protocols, including Apple’s SKAdNetwork API and Facebook’s Aggregated Event Measurement. Apple said on 7 April that it would include new privacy notifications in iOS 14.5, which would make it necessary for developers to obtain permission before tracking a user s activity across other firms apps and websites for advertisement or data brokers. ....
Facebook Gaming’s Sneha Vaidyanathan on why the usually bountiful holiday season will be a bigger opportunity than ever in 2020. This article was created in collaboration with Facebook Gaming. The holiday season has always been an opportunity for developers to increase their user acquisition activity. This year promises to be a year like no other with the opportunity likely to both start earlier than prior years and be greater than usual. Early last shipping dates Every year, post Black Friday, CPMs come down steadily in some markets. This year, the delays to shipping we’ve seen over the past months, especially in the United States, mean that retailers have been encouraging customers to purchase earlier. Between this and the delays there may be reduction of e-commerce activity in the auction as early as December 15. We’d therefore recommend being ready to capitalize on this once you start to notice any changes. ....