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If you’re using Facebook ads, there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel.

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. S3 Advertising on how Apple’s latest iOS 14.5 privacy update could affect agency-run PPC campaigns On April 27 2021, Apple released its iOS 14.5 update, ushering in a new swathe of defaults for internet privacy that are set to have an impact on the way digital advertisers can operate and track the user. The changes will give users the ability t...

iTWire Thursday, 22 April 2021 10:03 Facebook outlines tweaks to prepare for Apple's ad privacy tech Featured Image by succo from Pixabay Social media giant Facebook will make a number of technology tweaks to cope with the changes that Apple is introducing in iOS 14.5, with the update of the mobile operating system set to be released in the coming week. Facebook said in a blog post on Wednesday US time that it would implement what it called new advertiser experiences and measurement protocols, including Apple’s SKAdNetwork API and Facebook’s Aggregated Event Meas...

Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout The roll-out of iOS 14 includes a tracking prompt set to disrupt Facebook Ads targeting. Here are the details & how to prepare for the change. 381 Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes to fruition in the coming weeks. This update has sparked a very public war between Facebook and Apple, as the question of things like privacy versus ad targeting continue to swirl in the marketing space. Advertisement Continue Reading Below While the anticipated data loss rig...

What you need to know Facebook has released a notice to advertisers on how to adapt to Apple's new privacy changes. Facebook has released a notice to advertisers that details how Apple's new privacy changes to iOS 14 will affect how their campaigns. The company states that the new privacy protections will impact advertising tools like Facebook pixel. Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion ...