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If you’re using Facebook ads, there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel. ....
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This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. S3 Advertising on how Apple’s latest iOS 14.5 privacy update could affect agency-run PPC campaigns On April 27 2021, Apple released its iOS 14.5 update, ushering in a new swathe of defaults for internet privacy that are set to have an impact on the way digital advertisers can operate and track the user. The changes will give users the ability to choose to block the sharing of unique identifiers (the things that track what you’re seeing and doing online) at App level, which impacts the level of marketing information users give to apps that serve people ads – like Facebook and Instagram. ....
iTWire Thursday, 22 April 2021 10:03 Facebook outlines tweaks to prepare for Apple s ad privacy tech Featured Image by succo from Pixabay Social media giant Facebook will make a number of technology tweaks to cope with the changes that Apple is introducing in iOS 14.5, with the update of the mobile operating system set to be released in the coming week. Facebook said in a blog post on Wednesday US time that it would implement what it called new advertiser experiences and measurement protocols, including Apple’s SKAdNetwork API and Facebook’s Aggregated Event Measurement. Apple said on 7 April that it would include new privacy notifications in iOS 14.5, which would make it necessary for developers to obtain permission before tracking a user s activity across other firms apps and websites for advertisement or data brokers. ....
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout The roll-out of iOS 14 includes a tracking prompt set to disrupt Facebook Ads targeting. Here are the details & how to prepare for the change. 381 Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes to fruition in the coming weeks. This update has sparked a very public war between Facebook and Apple, as the question of things like privacy versus ad targeting continue to swirl in the marketing space. Advertisement Continue Reading Below While the anticipated data loss right now is tied to iOS 14 users, the bigger picture is this is likely the start of how privacy will be handled in the future. ....