AMC drops plan to charge more for better seats
AMC Entertainment is dropping its new tiered pricing system that provided moviegoers multiple seating options.
Source: cnbc.com
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AMC Pivots Away From Sightline During Uncertain Time For Theaters
AMC Entertainment is pivoting away from its Sightline program. However finding new ways to lure patrons may become more important to the global box office.
Source: forbes.com
Even Nicole Kidman can't save AMC's obtuse new seat pricing program
Not long ago, I wrote about my experience going to see Illumination's newest release, "The Super Mario Bros. Movie," in theaters. Prior to watching the movie, I engaged in a fairly straightforward ticket-purchasing process: I went on Rutgers Cinema's website, and I bought a general admissions matinee ticket for $5, which allowed me to sit wherever there was an open seat in the theater.
Source: dailytargum.com