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Snapdeals focus on value e-commerce appears to be doing well with its collaboration with ONDC as it sees a majority of customers from smaller towns and tier-2, 3 cities.
Fintech space got this policy of buy-now-pay-later (BNPL) some time back, and in recent times, it was reported that the BNPL has hit the benchmark and is set to touch $40 billion by 2025.
‘Offering users good quality merchandise at affordable prices, without requiring a trade-off between price and quality’