'Distorted' fruit and vegetable prices lead to poor diet, claims study
New research shows that consumers are paying 40 percent more than marginal cost for fruit and vegetables, leading to a less healthy diet.
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New research shows that consumers are paying 40 percent more than marginal cost for fruit and vegetables, leading to a less healthy diet.
High fixed costs for retailing fresh fruit and vegetables means that they cost 40% more than would be efficient, unlike unhealthy alternatives, which trade close to marginal cost, a new study demonstrates.Introducing a subsidy to counteract the price
Such subsidies would yield massive gains in public health and save money on healthcare.
High fixed costs for retailing fresh fruit and vegetables means that they cost 40% more than would be efficient, unlike unhealthy alternatives, which ....
Economists at Warwick University estimate the subsidy would cause a 15 per cent rise in the sale of fruit and veg. It would see a pack of six Pink Lady apples slashed from £2.80 to £2.10.