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COVID-19 FINANCIAL RELIEF By Dorothy Crouch | Tuesday, March 9, 2021 Action-sports brand Vans is again showing financial support for the small businesses that have struggled through the pandemic as it widens the reach of its Foot the Bill program. Announced in April 2020, the initiative was introduced to support independent skate shops, music venues and restaurants that were forced to close. The program relied on the sale of custom footwear and apparel that were designed for each business. Net proceeds from the sales benefited those businesses that were enrolled in the program...

/PRNewswire/ -- Vans opens public nominating for "Foot the Bill" providing financial support to local and community-driven small businesses across the country....

Vans Customs Teams Up With Four Young Artists for Black History Month SPY 2/25/2021 © Courtesy of Vans Vans is known as an iconoclast of mid-2000s and 2010s streetwear, a brand beloved by skaters, stoners and rebels of all kinds. While Nike-loving sneakerheads go to great lengths to keep their Jordans looking pristine, Vans customers would happily use highlighter-colored duct tape on perfectly fine Vans or scribble over the rubber sole with whatever marker they had in their pencil pouch that day. In keeping with this DIY spirit, Vans has developed its own customization operation, aptly na...

RETAIL By Dorothy Crouch | Friday, January 29, 2021 With the return of its Foot the Bill campaign, action-sports brand Vans is supporting small businesses. During February, all partners will be Black-owned operations with additional actions taken during Black History Month to support these businesses. Initially launched last April, Foot the Bill works by adding new small businesses, such as skate shops, music venues, art galleries and restaurants, to the Vans site each week. Customers buy limited-edition, customized Vans footwear and apparel with net proceeds directly benefiti...

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