JTI helps Brighton retailers prevent underage sales Print 22nd January 2021 Mystery shopping and professional on-site training has reduced the number of independent retailers ‘at risk’ of selling tobacco and vaping products to children in Brighton. Last year, JTI’s youth access prevention scheme IDentify subjected 154 retailers in Brighton to up to four rounds of mystery shopping to identify premises that were ‘at risk’ of selling tobacco and vaping products to minors. Results from the first round indicated that 58% of retailers were identified as being ‘at risk’, but after spe...