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[wael] without facebook, twitter, google, youtube, appe ned. >> how big an impact has social networking had on our lives, >> it's huge. we have -- of the dogs on it. >> without facebook, twitter, google, u2, this revolution could never have happened. >> you guys end up spending 45 minutes or an hour instead of just going to sleep? >> yeah. >> managing my brand placements, it's a full-time job. >> your news fr om? before i get out of bed every morning, i'm always on twitter. fake news can have real-world consequences. the pandemic wasn't real and we're here to take the country back. [...

[wael] without facebook, twitter, google, youtube, this revolution would have never happened. do you guys end up spending 45 minutes or an hour scrolling through your phone instead of just going to sleep? [girls] yeah. managing my followers, my brand placements, it's a full-time job. your being observed constantly and algorithms are taking that information and changing what you see next until they've changed your behavior. we didn't take a broad enough view of our responsibility and that was a big mistake. where are you getting your news from? before i get out of bed every morning, i...

[max] think of a slot machine. when you pull the lever on a slot machine, you are engaging in a process called intermittent variable reinforcement, which is by far the most effective way to train someone to repeat a behavior. and the form of that that you experience on social media is likes. if you post something, you do not know if you are going to get approval for it, and you don't know what the scale or consistency of that approval is going to be. and it's what keeps you coming back to it over and over again. that thought process was all about how do we consume as much of your time and cons...

This obsessive desire to get as many likes as possible. as much as i want to say i don't care about the likes and you know, it doesn't matter. it does matter. and i think it relates to how well your videos are doing and how well your content's doing. i think it was a form of validation. i've bought likes. i still do. so like, i buy likes to like show where it's like, "hey, i'm a cool person." the like button was a mark of genius. the internet is supposed to be interactive. the internet is supposed to be a growing community. and so the like button is an easy, quick way of joining the conversati...