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Chucky Hepburn transferring may be the most shocking move yet by a Wisconsin basketball or football player in the age of the portal and NIL.
The last Beer Baron was a glimpse into how the sausage (this column) is made.
The collective to pool NIL money for Badgers players launched its first sport-specific activity before the start of the football season.
The Badgers running back had some thoughts on Luke Fickell getting hired to his alma mater.
Badger boosters have started the Varsity Collective to help student athletes reap benefits from their name, image and likeness, but why the pretense? Why not just put together lucrative deals to lure the best players to the UW and be honest about it?