D2C investors expect funding and deal activities to be on the upswing in 2024, ET Retail
Direct-to-consumer (D2C) investors expect that conscious fashion & apparel, travel & lifestyle, and home & decor categories are ripe for disruption. The expenditure in such categories is not only expected to rise in 2024 but is also projected to become a dominant trend throughout this decade. Also, D2C is believed to have completely transitioned to being omnichannel.
Source: indiatimes.com