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Windset Farms and Verdant Technologies will partner on a retail pilot for tomatoes-on-the-vine supplied from Mexico into select retailers in the U.S., with the intent to expand into additional locations. Windset will use Verdant’s HarvestHold Fresh, a postharvest shelf-life extension solution. The retail pilot is expected to launch this month.
Verdant Technologies announced approval from the U.S. Environmental Protection Agency of an expanded label of HarvestHold Fresh, including the addition of 18 crops. The latest addition of crops for use with HarvestHold Fresh includes asparagus, avocado, banana, bell pepper, blueberry, brussels sprouts, cauliflower, cucumber, kiwi, lime, mango, mushrooms, okra, papaya, pineapple, spinach, strawberry and sweet corn.
Shelf-life extension supplier announces expansion into Mexico
Verdant Technologies established a Mexican entity and plans to serve produce and floral customers in Mexico with its shelf-life extension solution, HarvestHold. Mexico is the first country targeted in Verdant’s plans to scale internationally across the globe.
Verdant Technologies announces the appointment of ag tech industry expert, Matthew Aronson, to the role of Chief Revenue Officer, effective immediately. Mr. Aronson comes to Verdant from Apeel Sciences, most recently as Senior Director of Major Accounts. He will lead all sales activity for Verdant to guide global activation and growth, and report directly to Verdant CEO, Gordon Robertson.