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We've noted for some time now how Verizon desperately wants to pivot from dull old broadband provider to sexy, Millennial-focused video advertising juggernaut. To accomplish this task, Verizon acquired both Yahoo and AOL, smushed them together, then hoped this would be enough to compete with the likes of Google and Facebook. The effort distracted the…
It's called the Verizon Custom Experience and it's a re-branded version of the company's Verizon Selects Program.
The short version is that Verizon's programme collects data on your apps and web surfing activities in order to "present you with more tailored Verizon experiences."
After reports came out that Verizon was opting people in to its Custom Experience data collection program, it’s emailing and messaging customers to introduce them to the program and tell them they can opt out.
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