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Paramount Plus Pricing: Base Package Will Cost Less Than CBS All Access


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Paramount Plus Pricing: Base Package Will Cost Less Than CBS All Access, but There s a Catch
New entry-level version of streaming service will exclude local CBS stations
Todd Spangler, provided by
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After months of buildup, ViacomCBS next week is set to flip the switch for Paramount Plus its bulked-up streaming platform engineered to throw bigger elbows in an increasingly crowded market.
For now, the pricing won’t change. But this summer, the media conglomerate will lower the entry-level price for Paramount Plus, the new name of the rebranded CBS All Access.
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The base, ad-supported tier of Paramount Plus, launching in June, will cost $4.99 per month a dollar less than the current entry-level CBS All Access package with commercials. The full Paramount Plus premium tier with no ads (except in live programming) will be the same, at $9.99 per month. ....

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ViacomCBS Bets on Big-Tent Strategy for Streaming Growth With Paramount Plus


ViacomCBS Bets on Big-Tent Strategy for Streaming Growth With Paramount Plus
Cynthia Littleton, provided by
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ViacomCBS is going big in the streaming wars with a broadcast TV-inspired big tent strategy that will be anchored by legacy cable channel and programming brands.
On paper, the blueprint unveiled today during the company’s investor presentation for the March 4 Paramount Plus debut doesn’t sound like a path for success in today’s hyperactive media landscape. But little by little, ViacomCBS has already showed signs of making progress in the next iteration of television by its placing bets in familiar places.
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What Is Paramount Plus, and Is It Worth It?


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Not to be outdone by Disney and Warner Bros., Viacom recently announced its own streaming service, creatively named Paramount+, will launch on March 4. The unrelenting number of newer streamers Disney+, Discovery+, Apple TV+ and all the plus-es you can think of when placed alongside legacy companies like Hulu and Netflix, is becoming overwhelming. You may be wondering if this one will be worth it. Here is a look at what Paramount+ has to offer, to help you decide if joining up is right for you.
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What is it?
Paramount+ isn’t as new as it seems. It will effectively replace the existing CBS-All Access streaming platform, which launched back in 2014. Paramount+ aims to offer a wider range of content to its viewers in the wake of the 2019 merger between CBS and Paramount’s parent company, Viacom. The relaunched service will cover additional Viacom brands, including BET, Comedy Central, the Smithsonian Channel, and Nickelodeon ....

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