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ViacomCBS, Sinclair Renew Deal for 13 CBS Affiliates

ViacomCBS, Sinclair Renew Deal for 13 CBS Affiliates
lmtonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lmtonline.com Daily Mail and Mail on Sunday newspapers.

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MTV Entertainment Group Endows Joel Schumacher Mentorship Award

MTV Entertainment Group Endows Joel Schumacher Mentorship Award
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TikTok Creator Noah Beck to Star in AwesomenessTV Reality Show

TikTok Creator Noah Beck to Star in AwesomenessTV Reality Show
lmtonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lmtonline.com Daily Mail and Mail on Sunday newspapers.

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Christian Trimmer to Head MTV Books Relaunch

Christian Trimmer to Head MTV Books Relaunch
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OpenAP Adds Technology to Further Automate TV Ad Sales

Jan. 11, 2021 6:00 am ET
TV network group OpenAP is updating its technology to let advertisers see the commercial time that is available from its members, making its system more closely resemble digital ad platforms.
The organization, whose members include competitors such as Comcast Corp.’s NBCUniversal,
Fox Corp.’s
Fox and
ViacomCBS Inc.,
has been working to build a system that automates and improves the antiquated trading process for TV ad buyers and sellers.
The latest launch is a supply-side platform, which is software typically used by digital publishers to automate the sale of their ad units.
OpenAP’s SSP comes as advertisers look for more efficient ways to buy targeted TV commercials throughout their campaign, and publishers try to peel back ad dollars from digital giants that have gained a greater share of advertisers’ budgets. ....

Matthew Kramer , Alexandra Bruell , David Levy , Omnicom Media Group , Viacomcbs Inc , E Networks , Dow Jones Company Inc , Omnicom Group Inc , Comcast Corp , Fox Corp , Omnicom Group , Omnicom Media , All Rights , Advertising Service , Tv Advertising , Television Broadcasting , Cable Broadcasting , Advertising Marketing Public Relations , Business Consumer Services , Media Entertainment , Corporate Industrial News , Political General News , Arts Entertainment , Television Radio , Content Types , Factiva Filters ,