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Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We've had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days.

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Maryland-Based Mount St. Mary's University Selects YuJa Enterprise Video Platform to Serve Two Campuses With Media Creation, Storage, and Distribution Solution

Maryland-Based Mount St. Mary's University Selects YuJa Enterprise Video Platform to Serve Two Campuses With Media Creation, Storage, and Distribution Solution
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Enghouse Networks and WISI Partner to Offer ABR Receiver Solution for Bulk and Commercial Customers

/PRNewswire/ -- Enghouse Networks, a global provider of IP-based TV solutions and WISI, a global leader in carrier-grade video technologies, are excited to...

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Enghouse Systems Limited: Enghouse Networks and WISI Partner to Offer ABR Receiver Solution for Bulk and Commercial Customers

Enghouse Systems Limited: Enghouse Networks and WISI Partner to Offer ABR Receiver Solution for Bulk and Commercial Customers
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WISI and Enghouse Networks Partner to Offer ABR Receiver Solution for Bulk and Commercial Customers

Vancouver, BC (PRWEB) July 28, 2023 -- WISI, a global leader in carrier-grade video technologies, and Enghouse Networks, a global provider of IP-based TV

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Newsday

facebook that they have failed to make that step. just because you're good at one thing does not mean you will be good at everything. we have seen the platform struggle in the past. when you talk about twitter, thatis when you talk about twitter, that is an example of a platform that has been particularly bad at innovating. the twitter experience has not changed a great deal for a the twitter experience has not changed a great dealfor a long time. and twitter is in desperate need of innovation and desperate need of something to say that at this moment in time. i to say that at this moment in time. , , to say that at this moment in time. ,, ~ ., ~ to say that at this moment in time. ,, ~ ., , ., time. i guess tiktok does have a much younger _ time. i guess tiktok does have a much younger audience - time. i guess tiktok does have a much younger audience or. time. i guess tiktok does have l a much younger audience or user base, could this actually worked to attract some your consumers?— consumers? there is some potential— consumers? there is some potential for _ consumers? there is some potential for them - consumers? there is some potential for them to - consumers? there is some potential for them to pull l consumers? there is some | potential for them to pull it off but at this moment in time, they have a short video platform and certain algorithms that are working really, really well. all of the other platforms are insanelyjealous of the success that tiktok has had. we had various difference you two shorts and reels

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Northern Wyoming Community College District Selects YuJa Enterprise Video Platform

Northern Wyoming Community College District Selects YuJa Enterprise Video Platform
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YuJa Inc. Announces New, Enhanced Features Across its Portfolio of Ed-Tech Solutions

YuJa Inc. Announces New, Enhanced Features Across its Portfolio of Ed-Tech Solutions
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The Colorado Community College System Reaffirms Commitment to YuJa with Five-Year Contract Renewal for 13 Institutions That Serve Over 114,000 Students

The Colorado Community College System Reaffirms Commitment to YuJa with Five-Year Contract Renewal for 13 Institutions That Serve Over 114,000 Students
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Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We've had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days.

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