Research: For Gen Z, everything is entertainment
As the first native smartphone generation, Gen Z consumers are entertainment omnivores. Their handheld devices allow them immediate access to a wealth of platfo
Source: advanced-television.com
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"Streaming wars" focus obscures existential change in entertainment | Media Analysis | Business | News
The narrative in TV for the last five years has been when, not if, online surmounts traditional but Hub Entertainment Research’s latest Video Redefined study ha...
Source: rapidtvnews.com
Hub: TV and film's share of screen-based leisure time hits low | Media Analysis | Business | News
The latest version of Hub Entertainment Research’s Video Redefined study has found huge age differences in viewing habits with young Americans spending twice as...
Source: rapidtvnews.com