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Pandemic paves way for consumer durable brands to revisit their business strategy - Vimarsana News

Pandemic paves way for consumer durable brands to revisit their business strategy

New Delhi [India], January 31(ANI/NewsVoir): BASES, a NielsenIQ business, has released the findings of their latest study that highlights how open consumers are to new business models in the durables and electronics industry in India and other countries post the pandemic.

Indians fancy healthy, natural and sustainable products: Nielsen report - Vimarsana News

Indians fancy healthy, natural and sustainable products: Nielsen report

Indians fancy healthy, natural and sustainable products: Nielsen report Share Via: Nielsen’s BASES study shows that sustainability for consumers is more about tangible benefits of ‘reduce, reuse, recycle’ and organic ingredients. Nielsen BASES released its highly anticipated Top Breakthrough Innovation Winners in India, for 2020. The release unveils successful innovations by brands across India, showcasing winners’ effective strategies and how they brought their plans to life. “When it comes to evaluating innovations, there is no ‘one size fits all’ approach...

Source: afaqs.com