The view from Down Under: does Australia point the way for a return to IRL brand events? | Marketing
linkedin Crowds cheer Novak Djokovic after victory at the semi-final of the Australian Open on 18 February (Getty Images) The coronavirus continues to have a global impact on the brand experience sector, bringing most in-person events to a standstill. In recent weeks, a ray of hope can be seen from sporting events such as the Australian Open, which welcomed 30,000 spectators before a five-day lockdown came into play. Although the Australian Open encountered this hiccup, it has once again opened its doors, with masks remaining mandatory both indoors and outdoors when social-di...
Source: campaignindia.in